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DEVELOPMENT SPRINT

Transform an idea into a plan for an entertainment property

Advertising agencies make ads, we make stories that move people

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The problem: you've been blocked

Consumers ignore ads. You don't need another product video, talking head or campaign pre-roll. You need content that consumer actually want to watch. And, we get it - earning attention is hard. That's where our audience understanding and experience developing entertainment for film and television come into play.

It takes guts to stand out

To stand out, you’ve got to stand for something. Developing and selling up original content ideas is hard work, and it is what we do best - for television networks and for businesses with stories to tell. We create weird, smart, funny, and brave work. Our branded content champions important ideas, and helps people see the world in new ways.

We provide a low-risk approach to creating high-concept, breakthrough content.

You will get a creative treatment and ready-to-go production plan for on-message and moving content. We use the Hollywood entertainment model with which we developed television shows that can now be seen on Netflix, Fusion, and truTV.

This is not “one-and-done” campaign content.

We craft breakthrough stories we can tell in an ongoing format, that position you in a continuing conversation with your audiences.

 

WHAT YOU GET

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The Development Sprint starts with your goals for reaching people, and ends with an actionable plan - to produce entertaining media and hook audiences.

 

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OWNABLE CONCEPTS

Unlike content created by 3rd party publishers, you own the work we do together. Our treatment is going to be in your brand voice, and targeted to the important people in your audience.

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CO-CREATE

Collaboration is one of our company strengths and we will work with you to develop the best content in your way. We do all of the heavy lifting, but frequent check-ins will keep you in the loop and ensure your voice is always heard.

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RIGHT ON SCHEDULE

We love elevated storytelling and flexing the creative muscles to create it. But we also love process. We run a tight ship and deliver buttoned up production plans that are ready to go.

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TOOLS TO GET BUY-IN

In addition to providing logistical planning, we are also adept at creating decks and video tests that help everyone on your team see and feel how the material will work.

 

WHY COWBOY BEAR NINJA

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Branded content is baked into our DNA. We have worked with GEICO, Macy's, UPS, and others on branded entertainment campaigns and understand the processes and sensibilities around brand stories. See more work.

Our television shows tackle complex subjects and make them understandable and exciting for general audiences. From shows covering cutting edge technology (LIQUID SCIENCE) to debt (PAID OFF) to the complexities of race and representation (THE PROBLEM WITH APU), we help audiences stay engaged with challenging material. We will navigate all the communication challenges, from concepting to format and voice.

We make stories that move people. Our company mission is to create moving content, and we are always excited to find partners to align with. We will work together to create the most compelling solution to your messaging needs. Learn more about us.

 
 
 

How clients describe our work in entertainment

"They were amazing partners, very easy to work with. Smart, fun, and great at getting the right voice” - - Sierra Cowan, CNN

"Cowboy Bear Ninja are the best at mixing cause with content” - Brian J. Dell, Quartz