LEGO Kid's Shopping Network

LEGO made Kid's Shopping Network videos in the past, but with an adult spokesperson. This time, they wanted to switch it up and put kids in the spotlight. Fortunately for us, we have a lot of experience working with kids and with LEGOs.

Teaming up again with Brooklyn Brothers, these holiday spots had a little bit of added pressure to deliver content that drove people straight to the LEGO store for gifts. Luckily for us we had a group of very talented actors working with delicate LEGO props while delivering a ton of lines. It’s truly a lot to ask of a kid, so we spent a lot of prep time carefully choreographing scenes for our 9:16 frame. Fortunately our DP is a bit of a wizard and we couldn’t have asked for more dynamic and hilarious kid talent. 

Director Corey Tatarczuk activated all of her former art teacher skills to capture performances that were silly and free, which is the best way to be.