Sweaty girl's survival guide
This project helped Cowboy Bear Ninja answer the age-old question: Can we be in two places at once? The answer is, yes. Yes we can. Edelman came to us with a project that could have had us sweating, but we thrive in environments that raise the temp. The ask was for Dove Clinical: Film Hannah Berner, hilarious comedian and social media phenom, hosting a comedy show / brand activation / live event at a comedy club in Manhattan into the wee hours, and then the very next day film her starring in a deliverable-heavy social campaign. We worked with director Jackie Phillips and DP Domo Jones to build a team who could capture both environments with the throughline of Dove branding. We divided. We conquered. And now you get to laugh with Hannah Berner, who is basically a dolphin at this point (but you can’t tell thanks to Dove).
