Once upon a time, director Corey Tatarczuk was talking to a friend who makes delicious, homemade granola on her farm. The talk turned to old-school cereal commercials with all the classic tropes: slow motion ingredients falling through a void, an adorable kid, crunchy sound design, a quality jingle...but maybe a riot grrrl song... So, obviously, we made it happen! With a tiny, talented crew we learned how to toss oats and almonds in the air for maximum spin. We got the cutest kid ever to star in it. Misha & Puff donated wardrobe. Composer Dana Boulé wrote us an anthem. The rest is rock and roll history. Granola!